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Discovery and planning: This stage involves understanding the client's goals and objectives for the video, as well as researching and gathering information about the target audience and competition.
Scriptwriting: Once the planning stage is complete, a script for the video is written. This script should align with the goals and objectives established in the discovery and planning stage.
Pre-production: During this stage, the logistics of the video shoot are planned and organized, including location scouting, casting, and scheduling.
Production: This is the stage where the video is actually shot. This includes setting up equipment, filming, and directing the cast and crew.
Post-production: After the video has been shot, it is edited, color-corrected, and have music and sound added. This is also the stage where special effects and animation may be added.
Delivery and promotion: Once the video is complete, it is delivered to the client and may be promoted through various channels such as social media, television, and website.